What’s Happening?
Google has acknowledged a display glitch affecting some Practice Profiles. The displayed review count may be lower than the actual review count, even though the reviews themselves are still present on the backend.

Official Statement:
Google representatives have posted in their support forums that they are working on a fix. They emphasize that reviews have not been deleted (unless they violate policy); it’s primarily a display issue.

Key Takeaway:
If your practice suddenly shows a drop in the total number of Google reviews—even though you haven’t changed anything—this issue might be affecting you.

Policy Violations

Reviews containing spammy text, inappropriate language, or promotional URLs may be removed.

See Google’s Review Policy Guidelines for specifics.

User‐Deleted Reviews

Sometimes, the original reviewer may edit or delete their own review.

Account or Profile Issues

Suspended or deactivated Google accounts can cause previously published reviews to vanish.

Filtering for Spam

Google’s automated spam detection can occasionally flag legitimate reviews and temporarily remove them.

Compare Mobile vs. Desktop Views

Sometimes, the review count that appears on mobile devices differs from what shows on desktop.

If you see a discrepancy, it could indicate a display issue.

Ask Your Reviewers

Contact a few customers whose reviews seem to have disappeared.

If they can still see their review on their side (e.g., in their “My Contributions” in Google Maps), it likely hasn’t been permanently removed.

Monitor Google Announcements

Keep an eye on Google’s Practice Profile Help Community for official updates.

Collect Evidence

List the missing reviews and, if possible, gather screenshots or direct URLs to each (e.g., from email notifications, your local store records, or customer proof).

Check the Review Policy

Revisit the Google Policy Guidelines to ensure none of the missing reviews violate any rules.

Use the “Business Profile Support” Form

Go to Google Business Profile Help and search for “Missing Reviews.”

You should see an option to Contact Us or Fix Missing or Deleted Reviews.

Fill out the form with details about your business, the missing reviews, and any proof you have.

Contact Google Business Support Directly

If the form submission doesn’t resolve the issue within a reasonable time, sign in to your Business Profile, navigate to “Support,” and request a callback or chat with a Google support rep.

Clearly explain you have verified these reviews do not violate policy and appear to be lost due to the display glitch.

Follow Up Politely but Persistently

If you do not get a resolution within a couple of weeks, politely follow up with any ticket numbers or case IDs you were given.

Keep in mind that large‐scale issues may take Google some time to fix.

How Long Does It Take for Reviews to Reappear?

There is no guaranteed timeline. Once Google fixes the display glitch or confirms your appeal, it can still take several days or weeks for reviews to be reinstated or show correctly.

What If Some Reviews Are Legitimately Removed?

If reviews contained prohibited content or were deemed suspicious (e.g., multiple reviews from the same IP address), those may be permanently removed.

Provide evidence that your reviewers are genuine customers if you suspect an error.

Should I Reply to Reviews That Are Still Visible?

Absolutely. Continue to engage with the reviews you do have. Prompt, professional replies to customer feedback can help your local SEO standing.

Will This Glitch Affect Local SEO Ranking?

In most cases, Google says the glitch is purely cosmetic and does not impact ranking signals tied to genuine reviews. Your star average and local search position should remain intact if the reviews still exist on the backend.

Check if Your Missing Reviews Violate Google’s Review Policy.

Confirm the Issue Is the Known Display Glitch (compare mobile vs. desktop).

Gather Evidence (screenshots, customer feedback).

Fill Out the Missing Reviews Form on Google’s Support site.

Follow Up with Google Support if needed.

Keep Monitoring the official Google Business Profile Help Community for announcements.

Subject: Missing Google Reviews – [Practice Name]

Hello Google Support Team,

I am writing regarding several legitimate customer reviews that have disappeared from our Business Profile ([Business Name], [Business Address], [Business Profile URL if available]). I have verified that none of these reviews violate Google’s policies. Customers confirm their reviews still appear in their personal Google Maps “Contributions” section but are not visible on our listing.

I have attached (or listed) the dates and any screenshots of the missing reviews below:

[Date / Screenshot / Customer initials]

[Date / Screenshot / Customer initials]

Given the known issue Google recently acknowledged regarding review counts, I suspect this might be related. Could you please investigate and reinstate or display these reviews if they are indeed only hidden due to the glitch?

Thank you for your assistance, and I look forward to your prompt response.

Best regards,
[Your Name]
[Your Title]
[Business Name]

Google Business Profile Known Issues Forum:
https://support.google.com/business/community

Google My Business Reviews Policy:
https://support.google.com/business/answer/2622994

Contact Google Business Profile Support:
https://support.google.com/business